Our Chatbot Was Generating Leads. None of Them Were Closing.
July 2026 
14 min read 
We sell warehouse management and route optimisation software to mid-enterprise logistics companies and 3PLs. Our sales cycle is 60 to 120 days. Our ACV is $80K.
For two years we had a chatbot on our website. It collected email addresses. Our SDR team called those email addresses. Almost nothing closed.
The leads looked right on paper: job titles like Operations Director, Head of Logistics, Supply Chain Manager. But the conversations went nowhere. The leads had zero context about what they actually wanted. Every call started from scratch.
What We Had Already Tried
Previous chatbot
collected contacts but captured no intent data, SDRs had nothing to work with
Forms
operations professionals find them formal and premature before understanding fit
Gated content
drove downloads but not pipeline, logistics buyers want specifics, not generic guides
SDR outreach to site visitors
8% reply rate, most conversations did not progress
The Hidden Truth
Logistics buyers are specific. An Operations Director at a retail 3PL asking about last-mile route optimisation has completely different needs from a Supply Chain VP at a manufacturing company asking about warehouse slotting. They both visit your website. They both show buying intent. But they need completely different conversations to become qualified leads.
A generic chatbot cannot do this. It treats every visitor the same, which means it qualifies nobody properly. The lead looks real in HubSpot. The call reveals it was never real at all.
How Corvexa Changed Our Approach
Corvexa’s two-tier intent system was built for exactly this problem. We configured three solution modules: Warehouse Management, Route Optimisation, and 3PL Platform. Each had mapped pages, intent keywords, and a question bank with both generic and specific questions.
When a visitor typed “can you track last-mile delivery in real time?”, Corvexa identified this as a specific query about our Route Optimisation module and responded:
“We track real-time last-mile delivery for a retail brand managing 40,000 daily drops. Want the operational overview and cost reduction breakdown?”
That question speaks exactly to what a last-mile operations lead cares about. They say yes. The conversation captures their fleet size, delivery volume, current systems, and geography, all the information an SDR needs to open a genuinely productive call.
How Corvexa handles It Step by Step
Intent Detected
Operations Director at a retail company visits the Route Optimisation solution page
Smart Qualification
Types: "do you handle last-mile tracking across multiple carriers?"
Lead Capture
Corvexa detects: specific intent, Route Optimisation module + multi-carrier keyword
Context Memory
Specific question fires with relevant operational metric and case study hook
Buyer Intelligence
Director agrees, captures: company, fleet size, daily delivery volume, current systems
CRM Sync and Routing
HubSpot receives: Last Mile / Retail / Operations Director / 40K+ drops / Current tool noted
Results
Milestone 1
34 qualified leads vs. 18 from the previous chatbot. Critical difference: 100% had specific module interest noted.
Milestone 2
SDR first-call conversion to demo improved from 31% to 58%, leads arrived warm with context.
Milestone 3
Deal size increased by 17% on average, because SDRs were pitching the right module from the first call rather than discovering the need mid-cycle.
Milestone 4
One enterprise 3PL deal closed in 45 days, half our normal cycle, because the Corvexa conversation had already surfaced their warehouse management and route requirements together.
Before & After Corvexa
Chatbot collects emails, no context
SDR call starts from zero, 45 min discovery
Generic leads: 31% to demo conversion
Deal size: $80K average
Sales cycle: 90 days average
Every lead arrives with module, scale, and current tool data
Discovery condensed to 20 min, context already captured
Corvexa leads: 58% to demo conversion
Deal size: $93K average, right module pitched from day one
45-day close achieved on enterprise 3PL deal
Honest Assessment: Pros & Cons
What Works Well
- Solution module segmentation means every lead arrives knowing which product they evaluated.
- Fleet size, delivery volume, and current system captured conversationally, the three metrics that size every logistics deal.
- SDR first-call quality improved dramatically, they walk in with a prepared, contextual opening.
- 24/7 coverage captures shift workers and operations staff who browse outside business hours.
- Multi-carrier and multi-geography intent detection built into the configuration.
Limitations to Know
- Intent keyword mapping requires input from your product and sales team, block half a day for this.
- Very technical buyers (engineers, developers) sometimes ask questions Corvexa cannot fully answer, configure a clear "connect with our technical team" path for these.
- Lead volume increases significantly, make sure your SDR team is resourced to follow up within 2 hours for best results.
FAQ
Questions buyers usually ask before starting
Clear answers to the practical questions that matter most before you put Corvexa on your website.
We have three separate products (WMS, TMS, Route Optimisation). Can Corvexa serve all three on the same website?
Yes. Each product maps to its own pages, keywords, and question set. A visitor on the WMS page asking about warehouse slotting gets a completely different conversation from one on the route optimisation page asking about last-mile.
Many of our visitors are using mobile on warehouse floors. Does Corvexa work on mobile?
Yes. Corvexa is mobile-responsive. The conversational format actually works better on mobile than traditional forms, shorter inputs, natural language, no scrolling through lengthy form fields.
How does Corvexa handle questions about integrations with existing WMS or ERP systems?
Configure your key integration partners (SAP, Oracle, Manhattan Associates etc.) as intent keywords. When a visitor mentions one, Corvexa can respond with the relevant integration capability and case study, before flowing into lead capture.
Our pricing varies significantly by company size. Can Corvexa capture sizing information?
Yes. Fleet size, daily shipment volume, and number of warehouse locations can all be captured as part of the lead loop. This information appears in HubSpot and allows your SDRs to prepare accurate pricing estimates before the first call.
Can Corvexa handle visitors in multiple languages?
Corvexa supports multiple languages. For logistics companies with operations in multiple geographies, configure language-specific responses for your key markets.